
Strategy
Where the company should play, what it should stop doing, and a plan the organisation can actually run.

What this means in practice
Three situations, and what we actually do in each.
The plan explains the past better than the future
Growth has stalled or the market has moved on.
What we do
We rebuild the choices from the customer and the economics up, and test them against scenarios rather than a single forecast.
The portfolio grew one decision at a time
Units, products and markets added without a common logic.
What we do
We assess each on value and fit, set out what to grow, fix or exit, and put the governance in place to make those calls stick.
The board needs a view it can defend
What we do
An independent strategy review for owners, boards and investors: where the business stands, the real options, and the case for each, in a form the board can decide on.
How we work, in every capability
The four moves in full- 01DiagnoseSo you solve what actually matters, fast.
- 02ProveSo you see tangible value before committing further, and hold something useful from day one.
- 03DeliverSo the strategy lives, instead of dying on the shelf.
- 04TransferSo your team is stronger when we leave.
If one of these is your situation, start with 30 minutes.
Tell us what you are facing. If it is not something we should take on, we will say so and point you at who should.
Thinking in this capability
What we have written about it.

Resources for this capability
The Turnaround Toolkit
Four stages, from the first 30 days of cash control to the board’s role once the crisis has passed. Free to read.
