Growth and Go-to-Market
Riding the Wave: How AI and Data-Driven Marketing Can Turn a Recession into Your Biggest Opportunity
28 February 2024
Most advice stops at the answer. Ours does not.
A boutique firm built for the part everyone else hands back, which is getting the decision made and then getting it done.
Explore capabilitiesFinland · Italy · Middle East
Why EDON
AI-enabled delivery, taken from strategy through implementation, leaving your team stronger.
That sentence is the whole offer. The three things underneath it are what make it possible, and each one is a deliberate choice about how the firm is built rather than a claim about how hard we work.
Applied generative AI
Not a slide about AI. AI inside the delivery, shortening the distance between a question and an answer you can act on.
Senior professionals lead
The people who scope the work are the people who do it. No pyramid, no handover to a team you have not met.
Carried to implementation
The engagement ends when the thing works, not when the document is delivered, and your team keeps the toolkit.
Capabilities
A strategy spine, and four places we take it.
Strategy is not one service among five. It sits above the others, and every domain below is a route from a decision to something that has actually changed.
Strategy
Corporate strategy, portfolio and governance, business-unit strategy, strategy review and renewal, scenario planning.
Growth and Go-to-Market
Where the next revenue comes from, and the motion that reaches it.
M&A, Partnerships and Market Entry
Buying, partnering or entering, and making the case hold afterwards.
Transformation and Performance
Turnaround, cost, operating model, and interim leadership that stays.
Generative AI for Business
Readiness, the use cases that pay, and delivery your team can run.
The founder
AI-generated image.
Kave Asad
Twenty years in strategy and management consulting across corporate strategy, M&A, go-to-market and transformation, with senior roles on both the advisory and the operating side.
Based in Espoo, working across Finland, Italy and the Middle East. Independent since 2024, serving mid-sized companies, SMEs and venture-backed firms before founding EDON.
Thinking
What we are working through.
Written in the open, because demonstrated thinking is the only proof a new firm actually has.
Resources
The Turnaround Toolkit
Our playbook for turnarounds in systemic crises: four stages, the diagnostic, the cash controls and the templates. Free to read here; the working files are sent on request.
